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How much does it cost to build a market research app for the marketing sector?

Standard price for a market research app for the marketing sector: $37,500

Find out the cost to build your own custom market research app for the marketing sector:

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What is a market research app for the marketing sector?

Market research apps for the marketing sector help companies track sales and customer feedback to understand emerging trends in their industries. Market research apps should include a way to build surveys and questionnaires, as well as features that allow users to submit data directly from their smartphones or tablets. Market research apps can also be used as branded marketplaces where consumers can provide opinions about new products and services.

Market research apps share much in common with other business intelligence apps, such as employee productivity apps, sales performance apps, and inventory management apps. Popular market research applications include SurveyMonkey and SurveyPlanet.

Here are some recent market research app for the marketing sector examples built with Xperts:

  • A photo ranking (market research) app. Designed for Instagram influencers, facebook, really any social media platform posters. Users can upload a series of photos in a grouping and vote on which pictures they like best.

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What is the typical cost to build a market research app for the marketing sector?

A market research app for the marketing sector usually costs $37,500 to build. However, the total cost can be as low as $25,000 or as high as $50,000. A market research app for the marketing sector with a low number of features (also known as a "minimum viable product", or MVP) will be more affordable than an app that includes all intended functionality.

For example, here are some recent price quotes for a market research app for the marketing sector from Xperts:

  • $11,000

How long does it take to build a market research app for the marketing sector?

A market research app for the marketing sector usually takes 147 hours to build. However, a market research app for the marketing sector can be built in as few as 133 hours, or in as many as 160 hours. The exact timeline mostly depends on how complicated your app is. As a general rule, it will take longer if you require highly custom designs, niche features, or non-standard release platforms.

For example, Xperts produced the following recent hourly estimates for a market research app for the marketing sector:

  • 147

How to successfully grow your market research app for the marketing sector

A market research app can grow by providing a centralized way for companies to collect real-time customer feedback. Market research apps need to offer a range of different types of feedback, including surveys, polls, and product reviews. In order to provide accurate results, a survey needs to be designed carefully to address the right set of questions to the specific type of users that are using the market research app.

Risks and challenges of building a market research app for the marketing sector

A market research app for marketers faces legal risks posed by the breach of confidentiality agreements and risk management issues related to the collection of sensitive user information. Market research apps should consider implementing privacy policies and terms of service that disclose the purposes for which collected information is used, and create data collection mechanisms that allow users to opt out in case they do not want their information collected. It is also recommended that market research apps seek legal counsel to ensure that collected user data can be used for survey purposes and not for other marketing purposes.

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