A customer relationship management (CRM) application is a web or mobile application that enables users to create and manage contact information for their clients, leads, and prospects. CRM apps generally include a dashboard that contains metrics related to the performance of the user's business. Some may also include features such as data analysis tools, sales tracking tools, project management tools, email templates, and calendars.

CRM apps are similar to most other business management apps with a focus on sales automation. Salesforce is the dominant example of a CRM app.

• An estimate tool for the countertop stone industry. The app will consist of the following features: Basic CRM function with customer profile and contact information. 2D capability with drag and drop to make countertop drawings for specific areas.

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• An app for church-goers that track person after they scan the QR codes assigned for them. They would like this app to be white-labeled so many different churches can use it and populate categories with their own information and branding. Options on the page will be: Name of church, leadership, mission statement, history, hours of operation.

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• $52,500

• $17,500

• 700

• 233

A CRM app can grow rapidly by targeting an underserved market. For example, a CRM app that helps small businesses manage their email marketing can show early adopters the value of its product by offering to manage their email marketing campaigns for free. The idea is that if they see results right away, these companies will be more likely to sign up for the paid version of the product as their business grows.

CRM apps face risks related to the storage and protection of sensitive personal data, as well as compliance with privacy laws. Many companies are subject to the EU-US Privacy Shield Framework, which requires companies to comply with a number of data security and privacy principles in order to transfer personal information from the European Union to the United States. In addition, many US companies must comply with the Health Insurance Portability and Accountability Act (HIPAA) and other federal regulations designed to protect the privacy of protected health information (PHI).

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