An anonymous feedback application is a web, mobile, or desktop application that enables users to submit anonymous feedback about other users. This app often includes an interface for viewing the "karma" of each user and comparing karma scores with other users. Anonymous feedback applications may also include a dashboard for administrators to analyze the performance of all users.

These apps are most commonly used in employee feedback, consumer feedback, and other customer service contexts. Popular anonymous feedback apps include Sticker Mule, Apptentive, and Feedback Army.

• An anonymous feedback app for the user to express their beliefs, thoughts, ideas, and emotions about different issues.

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• $17,500

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Growth can be a struggle for anonymous feedback apps because their value only becomes apparent after the user has spent some time using the app. These apps should try to grow through word of mouth by providing users with an incentive to invite their friends, such as a credit that they can use towards their next service. An anonymous feedback app can also encourage users to invite their friends by offering in-app education about why it's important for them to provide feedback and how they can easily do so.

Anonymous feedback apps can face legal risk with respect to defamation claims and the gathering of sensitive personal information. It is recommended that anonymous feedback apps limit user posts to unambiguously factual content, employ a strong privacy policy, and remove inappropriate user content in a timely manner. Apps that are widely used in the workplace should also consider developing a separate policy for “workplace conduct” to ensure compliance with company policies.

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