An equipment rental application is a mobile or web application with the following users: owners, renters, and administrators. Owners use the app to search for and rent equipment from other owners. Renters use the app to view available equipment, request rentals from owners, and submit reviews of rented items. Administrators use the app to manage all users in their company's account. The app may also include a dashboard that enables administrators to analyze profit margins by location or customer type (owner or renter).

Equipment rental apps are similar to other real-time tracking apps like delivery apps and on-demand services, such as task apps, transportation rental apps, and ride sharing apps. The most popular equipment rental application is TaskRabbit.

• An app for renting sports equipment lockers in advance of arriving at a facility.

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Equipment rental apps can increase user acquisition by making it simple for new users to understand how the app works. This can be accomplished by providing educational content that explains the equipment, pricing, and application process as well as by providing content that is more specific to each type of equipment (for example, videos about how to change a tire or how to use paint sprayers). Equipment rental apps also need a robust referral program—for example, an app that rents exercise equipment may offer users credits for referring friends. In order to reduce churn, equipment rental apps must provide a great customer experience that makes it easy to return the equipment on time.

An equipment rental app faces legal risks associated with misrepresenting the condition of equipment, and logistical risks related to safety. Equipment rental apps should have a strong vetting process for making sure that they are renting safe equipment, and all equipment should be insured against accidental damage. A well-designed app will also take steps to ensure that users understand how to properly operate the equipment before renting it.

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