Michael Barclay

As a dedicated, creative marketing executive, I have a history of success redefining marketing strategy and leading award-winning multicultural teams to attain ambitious business objectives. In past roles I have served as brand liaison with the NFL, NCAA, NASCAR, MLB and NBA. I excel at marketing messages that capture the imagination of global audiences, audiences of color and younger demographics (Gen X, Millennials and Gen Z). I've worked with brands including Unilever, Microsoft and AstraZeneca. Most notably, my work with Spalding, MillerCoors, Bacardi and L'Oréal Paris has earned industry accolades – Shorty Award, the ANA Multicultural Excellence Award, Bacardi Global Regional Gold Award and Gold Ex Award for Best Multicultural Event Campaign, respectively.Throughout my career, I excel at building and leading award-winning, diverse marketing teams that achieve ambitious goals. My reputation as an intelligent, resourceful, detail-oriented professional who remains calm in the midst of chaos is well deserved. Brands & Partners: ESPN, Berkshire Hathaway, Bombay Sapphire Gin, Burger King, Fruit of the Loom, L’Oréal Paris, Microsoft Xbox, MillerCoors, Pepsi, Reebok, Spalding & SpriteAwards: 2017 Shorty Audience Award (Best Graphics) & 2017 Bronze Telly Award (Best Sound Design) – Spalding | 2013 ANA Multicultural Excellence Award & 2013 Bronze Addy Award (Integrated Marketing Campaign) – Miller Lite | 2013 Bacardi ACE Award for Excellence & Bacardi Regional Gold (Best Engagement Platform) – Bombay Sapphire GinStrengths: Creative Marketing Strategy – Project Management – Budget Management – Team Leadership – Analytical Thinking – Coaching – Omni-Channel Marketing – Digital Media – Social Media Marketing – Event Production – Marketing Execution – Go-to-Market Strategy (GTM) Key Performance Indicators (KPIs) – Brand Strategy – Diversity & Inclusion – Recruiting – Cross-Functional Collaboration – Digital Games – Global Marketing – Brand Activation – Consumer Engagement – Concept Development – Category Marketing – Demand Creation – Content Marketing - Return on Investment (ROI) – Public Relations – Business Relationship Management – Talent Management Technology: Adobe Creative Suite (Acrobat, InDesign & Photoshop), iWork Productivity Suite (Keynotes, Numbers & Pages) and Microsoft Office Suite (Excel, PowerPoint & Word)